In 2015, 10 Lloyd businesses participated in our E-Bike Challenge in attempts to win their very own GenZe. We engaged locals and area employees to test e-bikes by signing up for a local trip. To encourage participation, all participants were entered to win an e-bike. The campaign had several goals: incentivize people that work and live in the Lloyd EcoDistrict to use alternative forms of transportation; cut down on car trips; build the business case for permanent e-bikes in Lloyd; educate the public about the Lloyd EcoDistrict as a nonprofit working on district-scale issues in the area; and build trust and partnerships among the multiple businesses that exist in the Lloyd EcoDistrict.
Read the challenge case study here.